Software built around your gym,
not the other way around.
Done-for-you software for boutique fitness studios. We build it around your gym, host it, run it, and ship features on your behalf. A marketing site is included. Made for owners who got burned by Exercise.com, Mindbody, and the rest of the rigid-platform crowd.
You paid five thousand dollars for a platform you can't bend, a website you had to build yourself, and a vendor who stopped answering your emails.
- 01Generic templates everyone gets
- 02You build your own marketing site
- 03Setup is a queue, not a project
- 04Workflow has to bend to the platform
- 05Custom features = ticket purgatory
- 06Support stops once payment clears
- 01Built around your gym from day one
- 02Marketing site included on your domain
- 03Launch in 2–4 weeks, milestone-gated
- 04Platform bends to your workflow
- 05Custom features ship in days, not quarters
- 06We run it. Forever. That's the offer.
Three lanes, in order. No surprises.
We learn your gym.
One call. Your members, your programming, your billing model, what's broken, what isn't. By the end we've sketched the platform, the site, and a launch date you can hold us to.
We build it around you.
Your site, your platform, your branding, your workflow. We migrate members, train your team, and run a soft-launch with you in the room. Half the setup fee on signing, half the day you go live.
We keep running it.
Hosting, updates, security, support, feature requests. You coach. We ship. Every month you stay, the platform sharpens for the next gym — and yours gets the upgrades for free.
Setup, then monthly. Half on signing, half the day you launch.
The 50/50 split is non-negotiable. It's how we promise we'll show up — and how you stay in control if we don't.
Launch
Lane 01Solo coach or new studio
- →Template + branding swap
- →Marketing site on your domain
- →Member portal & class booking
- →Stripe billing built in
- →Basic onboarding (1 session)
- →Email support
Studio
Lane 02 — recommendedEstablished gym, growing membership
- →Everything in Launch
- →Custom programming library
- →Member migration done for you
- →Team training sessions
- →Priority support, same-day
- →Quarterly platform reviews
Pro
Lane 03Multi-location or heavy customization
- →Everything in Studio
- →Custom integrations (CRM, etc.)
- →Dedicated dev hours per month
- →Multi-location architecture
- →White-glove migration
- →Direct line to the founder
All tiers include hosting, SSL, daily backups, security patches, and the existing Studiolane feature set. No long-term contract — cancel any month.
Built for the gym Exercise.com couldn't build for.
Champions trains athletes the rest of the industry doesn't know how to serve. Adaptive programming. Custom assessment workflows. A coaching style that doesn't fit anyone else's template.
Their owner had paid Exercise.com — and gotten back a rigid template he had to fight every day. We built Champions from the ground up around the way Champions actually works. The site, the platform, the member experience — all bent to the gym, not the other way around.
“Exercise.com took my money and gave me homework. Studiolane built the platform around Champions. There’s no comparison.”
The ones owners actually ask.
Step into the lane. Tell us about your gym.
We’re booking intake calls for the next launch cohort. One short reply gets a 60-minute call on the calendar — no pitch deck, no sales script, just questions about how your gym actually runs.